Internet Freedom of the New Generation

April 9, 2012 at 5:00 pm

Social Media: More Important Than You'd Think
Social Media
More important than you’d think.

The world is changing; specifically, working world. Steadily and no longer slowly, old mentalities are being replaced as new and fresh ideas and ideals are brought in through younger generations. From the world beyond the four-wall-cubicle, thoughts and expectations of freedom are being fought for. Now, that focus of freedom has seeped in from the cracks in the walls and has arrived at the working world with an entourage of young professionals and recent graduates.

 The Freedom Demands of the Employees
A report entitled Cisco Connected World Technology Report was published in 2011 by Cisco depicting the growing trend in the importance of internet freedom and social media. Done on 2,800 college students in the United Kingdom, all were asked on the importance of internet freedom and social media in comparison to salary.

933 believed having internet freedom and access to sites such as Facebook and Twitter was as “important as air, water, food, and shelter,” indicating a critical factor in employee motivation.

1,120 stated that they would accept lower-paying jobs that allowed them their freedom to social media and from internet blocks over a higher paying job that restricted them.

1,960 acknowledged to breaking IT policy on a regular basis by attempting (and even succeeding) at bypassing security measures meant to restrict their online access.

This new wave of future employees are emerging like a grass-root movement, refusing positions that don’t meet their freedom requirements and setting a new bar in employee-employer social media relations. This growing trend is something that old employers are having trouble adapting to.


The Productivity Fears of the Employers

If you’ve been keeping up with us, you know very well that maintaining and increasing productivity is always high on the employers list. So, naturally, when they see demands for increasing internet freedoms, they usually provoke thoughts of “Well why do you want more access” and “Are you going to be wasting time surfing the web as opposed to working?” But it doesn’t have to be that way.

This increased trend of internet freedom doesn’t come from the slackers; it comes from the motivators. They don’t see it as a sink hole to waste company time and money, but instead as a tool to pause and recharge their batteries. Job motivation is a large factor in productivity and if granting access to Twitter allows them to return to work refreshed, then so be it. In the end, the problem for the employers should be the websites themselves, but the time management of the employees.

The Middle Ground

Effective time management is where both the employers and employees must meet; granting access with the assurance that it won’t be abused. Here, conventional software and productivity monitoring programs don’t work since they focus on preventative measure, as opposed to motivational goals. They snoop and locate sites that employees spend a large amount of time on and place a website block, preventing future access.

New productivity software, such as WorkMeter, which has grown rapidly in Spain’s industry, take on a different approach. They work by monitoring application usage on productive and unproductive applications, then displaying the activity graphs to the employer AND the employee. This grants the future hires the internet freedom they wish all the while letting their employers unintrusively see the levels of their productivity. 

The college students are growing from pre-graduates to post-graduates and in no time, they will take over the workforce. The advancement of company productivity depends on who will gain them by deciding to take the first step in workplace freedom and embrace this new method of improving productivity.

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Entry filed under: Productivity. Tags: , , , , , , .

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